06-Feb-2009: Cervélo TestTeam is pleased to announce that fi’zi:k has become a sponsor of the team. Fi’zi:k will supply saddles, including the new Antares road saddle.

“Fi’zi:k is very excited to be a part of Cervélo TestTeam’s men’s and women’s professional programs,” said Nicola Rosin, fi’zi:k’s Brand Director. “We have great respect for Cervélo, as a company, in their forward-thinking and in their technological innovations. Their philosophies mirror ours.

Fi’zi:k is currently one of the most sought after brands on the market by professional road and mountain bike teams as well as triathletes and will continue to expand athlete support across the board globally. “That hasn’t changed in fact it has increased. But the Cervélo Test Team provides a unique out-of-the-box approach to sponsor relations that we feel fits our principals perfectly.”

Since 1996 fi’zi:k has played a leading role in the world of competitive cycling. From its conception they have worked closely with professional athletes to improve product performance and development. “There is no better way to gather data than from elite athlete field testing,” added fi’zi:k’s US Marketing Manager Suzette Ayotte. “These are the people that are putting the product through the rigors day after day and that has been a part of our process from the start. Cervélo TestTeam shares that exact ideal and provides the environment for even more elaborate testing and interactive communication. It is a perfect fit for fi’zi:k.”