For Goodness Shakes Becomes Welsh Cyclings 'Recovery Partner' Sports nutrition specialists For Goodness Shakes are pleased to announce that they have signed a deal with Welsh Cycling to become the governing body’s ‘Recovery Partner’ for 2010.
The relationship will see For Goodness Shakes supporting a number of Welsh Cyclings key events throughout the season, along with riders competing for Wales up to the start of the Commonwealth Games in Delhi. The deal sees For Goodness Shakes continue to build on its involvement in cycling, having previously sponsored Olympic Gold medal winning cyclist Bradley Wiggins, and currently working with the new Orbea-For Goodness Shakes cycling squad.
Jodie Shann – Sports Marketing Manager said, “For Goodness Shakes are proud to announce their association with Welsh Cycling. Wales has a strong heritage in the sport, with many riders having achieved international success, most recently Nicole Cook and Geraint Thomas, and we look forward to nurturing their current and future talent in the sport. Ensuring that the Welsh riders recover properly and are nutritionally prepared, should help to ensure that their impressive record of achievement continues at all levels of the sport.”
John Forrest - Chairman of Welsh Cycling added, "We are delighted to be supported by For Goodness Shakes during 2010. Their range of milkshake recovery drinks are second to none and I am sure our members will benefit from sampling their products."
For Goodness Shakes was created by cycling enthusiast Stuart Jeffreys 5 years ago and provides the right 3:1 ratio of carbohydrate to protein – including all 9 essential amino acids - for effective recovery after sport. It re-energises, hydrates, feeds and rebuilds fast – helping muscles to repair and grow stronger and reduce post exercise soreness.
Made from real food ingredients like milk and fruit, it’s easy and mild on the stomach, even after strenuous training, and with 4 great tasting flavours this is a recovery product that you enjoy like a milkshake.
For Goodness Shakes comes in 2 formats – 500g Elite and 330g Sprint for shorter sessions and in 4 flavours – ChocMalt, Banana, SuperBerry and Organic VanillaBean. It’s available from all major retailers and online at ForGoodnessShakes.com