Greenville, SC—Hincapie Sportswear (Hincapie), manufacturer and marketer of distinctive clothing for the performance cyclist, has hired Chris Morgan and John Huenink as sales representatives in strategic markets. Effective immediately, Morgan and Huenink will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in their respective territories.

“We are really focusing on increasing our retail distribution this year,” says Lynn Joslin, Hincapie Sportswear National Sales Manager. “We are growing retail sales and improving our dealer service by hiring sales reps in strategic territories throughout the US. We expect our growth to continue as we build our team. Chris and John are all well established in their territories, and they have hit the ground running. We still have some important territories open like Southern California, New York and New Jersey, but we’re working hard to fill those vacancies. We’re entering 2011 with strong momentum, and we’re looking forward to a great year.”

Chris Morgan to Represent Hincapie in Florida, Alabama and Georgia

Chris Morgan has spent 22 years in the bicycle industry on every level from individual bicycle dealer sales to manufacturer representative. Following his deployment in Iraq with the US Army in 2003 & 2004, Morgan signed on as a Factory Sales and Service Rep for Cervelo in the Southeast. This has helped him build quality relationships with many dealers in his area. He will draw on his life-long passion for the sport and his professional experience on the IBD level to grow Hincapie sales in his territory. In addition to selling Hincapie, Morgan will continue to represent Cervelo and Rotor.

“I’m excited to represent an innovative and high quality brand like Hincapie,” said Morgan. “It’s easy to get behind a brand that makes great products, and I’m really looking forward to building the business in my territory.”

Dealers in Florida, Alabama and Georgia are encouraged to contact Chris Morgan directly at 772-418-5677 or cmorgan@hincapiesports.com. Dealers can also contact Hincapie Sportswear at 866-359-4796.

John Huenink to Represent Hincapie in Minnesota, Wisconsin, Illinois

John Huenink has 16 years of bicycle industry experience and he’s pedaled everything from BMX to road bikes. He spent eight years owning and operating a road and triathlon shop, so he’s very familiar with the challenges facing today’s bicycle dealers. He will draw on this valuable experience to expand existing relationships and develop new ones as he grows Hincapie business in his territory. In addition to Hincapie, John will also continue to represent BMC, Bonk Breaker, Vittoria Cycling Shoes and Bicycle Fit Studio.

“I’m excited to work with everyone at Hincapie Sportswear,” said Huenink. “The staff is passionate about cycling and Hincapie products reflect it. I am looking forward to growing the Hincapie brand in the Midwest."

Dealers in Minnesota, Wisconsin and Illinois are encouraged to contact John Huenink directly at 262-391-7877 or jhuenink@hincapiesports.com. Dealers can also contact Hincapie Sportswear at 866-359-4796.



About Hincapie® Sportswear, Inc.:
Hincapie® Sportswear, Inc., headquartered in Greenville, S.C., is a manufacturer and marketer of distinctive clothing for the performance cyclist. The company creates premium, custom cycling and triathlon apparel and accessories for competitive teams, clubs, events and organizations. Hincapie also manufactures a retail line of high-tech, performance cycling apparel and accessories available through bicycle retailers worldwide and online. The company also manufacturers Hincapie Skin Defense SPF 30 sunscreen and Hincapie Premium Denim, in addition to producing the Hincapie documentary, A Ride With George Hincapie. For more information, please visit www.Hincapie.com, www.HincapieSkinDefense.com, www.HincapieDenim.com and www.aridewithgeorge.com.

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