DENVER - April 5, 2011 - Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
Anyone making a donation of $100 or more to the fund via Sea Otter's donation website by April 17, 2011, will receive a commemorative Semper Fi Fund jersey designed and manufactured by Primal. One hundred percent of the donation goes directly to the Semper Fi Fund.
"Primal has always enjoyed a strong relationship with service members through our military-branded products," said Primal founder and CEO Dave Edwards. "We jumped at this opportunity to give back to those who are willing to give up everything for their country."
The Semper Fi Fund directs urgently needed resources to Marines and Sailors, as well as members of the Army, Air Force or Coast Guard who serve in support of Marine forces. The Semper Fi Fund provides relief for financial needs that arise during hospitalization and recovery as well as assistance for those with perpetuating needs.
The term "Semper Fi" is the shortened version of the U.S. Marine Corps' motto - Semper Fidelis (Always Faithful).
About the Semper Fi Fund
The Semper Fi Fund (www.semperfifund.org) is a non-profit organization that provides financial assistance and quality of life solutions for Marines and Sailors, as well as members of the Army, Air Force and Coast Guard who serve in support of Marine forces, when they become injured in post 9-11 combat or training operations or when facing a life threatening illness or injury. The fund provides relief to qualified service members and their families for immediate financial needs that arise during hospitalization and recovery, as well as perpetuating needs such as home modifications, customized transportation and specialized equipment.
About the Sea Otter Classic
A four-day "Celebration of Cycling," Sea Otter Classic is regarded as the world's largest cycling festival, hosting nearly 10,000 professional and amateur athletes and 50,000 fans. The 21st Annual Sea Otter Classic is April 14-17, 2011 at Laguna Seca Recreation Area, Monterey, California. For more information, visit www.seaotterclassic.com or call (800) 218-8411.
About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.
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Alex Strickland, for Primal Wear, (Ph) 801.656.0472 x3, (cell) 801.742.1414, email@example.com