Tour of Utah Announces Award Jerseys and Corporate Partners Six special award jerseys will be up for grabs during the six days of racing at the 2011 Larry H. Miller Tour of Utah. These jerseys help spectators determine classification leaders in the peloton.
SALT LAKE CITY, UT - In a group of 136 professional cyclists, how do you know who is winning? At the Tour of Utah, look for the unmistakable whirl of yellow and the Larry H. Miller Dealerships overall leader’s jersey to spot the top racer. There will be six award jerseys to distinguish individual leaders each day at this year’s Larry H. Miller Tour of Utah.
New designs were created to reflect some of the unique trademarks of Utah, as well as promote tourism, one of the state’s major industries. This is the first year the Governor’s Office of Economic Development (GOED) and Utah Office of Tourism, an agency of GOED, have been official partners with the Tour of Utah.
Six jerseys will be awarded each day during “America’s Toughest Stage Race”, August 9-14, 2011: the Larry H. Miller Dealerships Overall Leader’s jersey, the XO Communications Sprint jersey, the Ski Utah King of the Mountain (KOM) jersey, the Subaru Best Young Rider jersey, the Vivint Most Aggressive Rider jersey and the Miller Lite Best Utah Rider jersey. The jersey designs will be produced by DNA Cycling in Utah.
The 2011 Tour of Utah award jerseys are presented daily to commemorate significant achievements for each stage and overall performance. Four of these jerseys are visible every day during competition. The professional athletes recognized as the leaders for overall General Classification (G.C.), best sprinter, best climber and best up-and-coming rider are permitted to wear these award jerseys on the next day’s stage, with their team name on the front and back.
"At the Tour of Utah we use yellow to distinguish the overall race leader, like the Tour de France. In fact, the Tour de France first used an armband to distinguish the race leader, and after a few years changed that to a yellow jersey, which has become an icon in sports today. The jerseys are not only a good way for fans to recognize top performers, but they become badges of honor for the athletes and teams," said Steve Miller, president of the Utah Cycling Partnership, which owns the Larry H. Miller Tour of Utah.
For the first time, the Tour of Utah will include branding for the Utah Sports Commission and Utah Office of Tourism on all six award jerseys. The Utah Sports Commission has been a partner with the Tour of Utah each year, and its colorful logo will be visible on the upper right breast of each award jersey. Utah’s “Life Elevated” brand has been a key statement used to summarize the Utah experience, and will be present on both sleeves of the jerseys.
As the title sponsor of the six-day UCI-sanctioned race, the Larry H. Miller Group of Companies will spotlight its Larry H. Miller Dealerships brand on the overall leader’s award jersey. Larry H. Miller Dealerships include 23 different automotive brands in more than 40 dealership locations in seven western states. The tradition of using the color yellow to signify the race leader was first used by the Tour de France in 1913. This bright color of the Larry H. Miller Dealerships Overall Leader's jersey distinguishes the top rider, or the one with the least amount of overall accumulated time, also known as the G.C. leader. Past winners of the yellow jersey and the overall champions of the Tour of Utah include Scott Moninger (USA) in 2006, Jeff Louder (USA) in 2008, Francisco Mancebo (ESP) in 2009, and Levi Leipheimer (USA) in 2010.
Look for the signature snowflakes to designate the Ski Utah King of the Mountain award jersey. This blue and white design offers a fresh take on a traditional polka-dot theme for the best climber in the peloton. It is the same snowflake used by Ski Utah to promote “The Greatest Snow on Earth®”. This jersey is earned by collecting points at designated KOM locations along the grueling climbs of the Wasatch Front. Only the top three cyclists who cross the KOM climbs receive points, and the rider with the most accumulated points is awarded the Ski Utah KOM jersey.
The XO Communications Sprint award jersey takes its inspiration from the high desert hues that make the mountains so majestic. This copper-colored jersey is awarded to the rider who specializes in bursts of speed, but not just at the finish line. Points are amassed at designated Sprint Lines along the route and by finishing in the top 15 places at the finish line of each stage. As one of the nation's largest communications service providers of advanced VoIP, Internet, managed network, and hosted IT solutions, XO Communications will honor the cyclist who is similarly dedicated to reliability and speed.
Each day of the Tour of Utah, the up-and-coming riders of professional cycling compete for a race within the race to be named the Subaru Best Young Rider. Sponsored by the Wasatch Front Subaru Dealers, this prestigious jersey goes to the best rider under the age of 24. This is determined based on the athlete’s overall placement at the finish line, the winner selected with the least amount of overall accumulated time. At the Tour of Utah, this athlete then earns the right to wear the light blue Subaru Best Young Rider jersey during the next day’s stage.
Vivint, a home automation/security company based in Provo, will recognize the rider who demonstrates extraordinary performance and courageous effort during each day’s contest. This would include someone who maintains a solo breakaway, attacks the peloton, bridges a significant gap or creates a decisive breakaway group. The Vivint Most Aggressive Rider award jersey is judged by a panel of national media and race entourage officials who will vote daily to determine the winner of this prestigious orange jersey.
Unique to this event is a Miller Lite Best Utah Rider award jersey. Special recognition is extended to athletes who are natives of the Beehive State, or who call Utah home for training. From this pool of competitors, the one with the best overall time each day earns the midnight blue jersey. This is the first year that Miller Lite has been involved as a sponsor for the Tour of Utah.
The 2011 Larry H. Miller Tour of Utah continues to be free to all spectators, making professional cycling one of the most unique pro sports in the world today. Information about teams, VIP Packages, The Ultimate Challenge and additional event information can be found by visiting www.tourofutah.com, with updates on Facebook, Twitter, and YouTube.
About the Larry H. Miller Tour of Utah
Deemed “America’s Toughest Stage RaceTM”, the Larry H. Miller Tour of Utah is a six-day, professional bicycle stage race along the Rocky Mountain's Wasatch Range. It will cover 409 miles through some of Utah's most beautiful and challenging terrain. Now in its seventh year, the 2011 Tour of Utah is scheduled to take place August 9-14 as a UCI 2.1 sanctioned road race for the best pro cyclists in the world. The event is owned and operated by the Utah Cycling Partnership. More information can be found by visiting www.tourofutah.com.