SAN FRANCISCO – August 22, 2011 – Gyrobike’s alternative to training wheels will save more skinned knees and parental worry next year as the company begins to expand its dealer network, distributor partnerships and sales rep corps in 2012.

Invented by students from Dartmouth College and introduced at Interbike 2009, Gyrobike’s flagship product, Gyrowheel, uses a front wheel with a battery-powered internal disc that spins at high speeds, creating a force called gyroscopic precession to deliver the stability kids need while learning to ride a bike.

“The response has been overwhelmingly positive over the last two years from consumers. There is an enormous demand for a better way to teach kids to ride quickly and correctly, and Gyrobike makes that learning experience more fun and easy for everyone,” said the company’s CEO and Founder Daniella Reichstetter. “We’ve received a lot of attention in technology and family-oriented spaces, but in 2012 we really want to strengthen our connection with the bike industry and bike dealers around the country to provide them with an innovative product to offer their customers.”

Besides making it easier for kids to pick up riding a bike quickly with proper steering, balance and pedaling, Gyrowheel avoids the pitfalls that come from the most common learning method — training wheels.

Training wheels teach first-time riders to lean away from turns, which is directly opposite of what a rider must do on a two wheeler. Training wheels also become a balance crutch, teaching kids bad habits like not putting a foot down when coming to a stop. These habits hinder the learning process and make the transition to two wheels more difficult.

“Gyrobike allows kids to completely bypass the awkward, and sometimes dangerous, incorrect riding associated with training wheels,” Reichstetter said. “We see kids learning to ride with confidence in as little as half an hour, and riding with the correct technique that helps them progress into an experienced bike rider.”

Gyrobike will be exhibiting at the Interbike International Expo Sept. 14-16 in Las Vegas (Booth #13151). The 2012 Gyrobike wheels retail from $99-$155 and are available in 12” and 16” sizes.

For more information, visit www.thegyrobike.com.

ABOUT GYROBIKE
Gyrobike believes in the freedom to ride for all. The company’s bicycle products deliver high stability at low speed to help keep the rider upright. The rider learns correct riding technique and enjoys a safer, easier and faster learning experience that is more effective than training wheels. While the company’s current focus is providing children’s products, it plans to release larger models designed for all ages and abilities. All Gyrobike products are designed in the United States. Gyrobike was founded in 2007 and its technology was developed at Dartmouth College and is protected by U.S. Patent No. 7,314,225 and 7,597,337. Other U.S. and international patents are pending. The company is headquartered in San Francisco, Calif., U.S. More information about the company can be found at www.thegyrobike.com.

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Media Contact:
Alex Strickland, SOAR Communications, 801.656.0472 x3/801.742.1414 (cell), astrickland@soarcomm.com
Chip Smith, SOAR Communications, 801.656.0472 x1/801.597.7515 (cell), csmith@soarcomm.com