Eugene, OR –Rolf Prima has released a two year crash protection program for 2012 called the Hero program. The program covers alloy and carbon wheels, road and mountain and provides repair coverage for the set in case of a crash.

You got them now it’s time to ride them - hard. It bites to be taken down in a crit and its worse if you have to pay to repair your wheels afterwards. The HERO program provides peace of mind damage repair coverage for your Rolf Prima wheels and is available to customers who purchase Rolf Prima wheels from an authorized dealer.

The HERO program is a damage protection plan which covers wheel replacement or repairs in the event of damage or crash under normal use.

“We’ve all crashed and hopped right up – ignoring our own injuries - to see the damage done to our bike. The idea with the Hero program, is that at least your wheels will be covered and that can take some of the worry and expense out of a crash” said Brooke Bauer, Marketing.

Rolf Prima’s Hero Program is $175 for alloy models or $250 for carbon models and can be bought through the bike shop during the wheel purchase or from Rolf Prima directly within 15-days of the wheel set purchase. Further details of the program can be found at www.rolfprima.com/hero-program.php